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Global marketing management /

Keegan, Warren J.

Global marketing management / Warren J. Keegan. - 7th ed. - 643 p. : ill. ;

includes index

Includes bibliographical references

ISBN: 9788177580082

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management

LC Class. No.: HF1416 KEE 2002

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Global marketing management /