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Basics Fashion Management 02: Fashion Promotion Building a brand through marketing and communication

Moore, Gwyneth

Basics Fashion Management 02: Fashion Promotion Building a brand through marketing and communication Gwyneth Moore - 176p. : ill. (col.) - BASICS FASHION MANAGEMENT .

Includes index and Glossary

ISBN: 9782940411870

Subjects--Topical Terms:
Fashion merchandising.--Internet marketing.

LC Class. No.: HD9940 MOO 2012

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Basics Fashion Management 02: Fashion Promotion Building a brand through marketing and communication