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Corporate communication : a guide to theory & practice / Joep Cornelissen.

By: Material type: TextTextPublisher: Los Angeles : SAGE, [2014]Copyright date: ©2014Edition: 4th editionDescription: xxi, 294 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781446274941 (hbk)
  • 1446274942 (hbk)
  • 1446274950 (pbk)
  • 9781446274958 (pbk)
Subject(s): DDC classification:
  • 658.45 23
LOC classification:
  • HD30.3 .COR 2014
Contents:
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Books City Campus Library General Stacks City Campus Library Non-fiction HD30.3 COR 2014 (Browse shelf(Opens below)) c. 3 Available 028921
Books Books City Campus Library General Stacks City Campus Library Non-fiction HD30.3 COR 2014 (Browse shelf(Opens below)) c. 1 Available 028856
Books Books City Campus Library General Stacks City Campus Library Non-fiction HD30.3 COR 2014 (Browse shelf(Opens below)) c. 2 Available 028802
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HD30.3 COR 2014 (Browse shelf(Opens below)) c . 6 Available 028857
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HD30.3 COR 2014 (Browse shelf(Opens below)) c. 4 Available 028920
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HD30.3 COR 2014 (Browse shelf(Opens below)) c. 5 Available 028803
Total holds: 0

Previous edition: 2011.

Includes bibliographical references and index.

Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

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