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Mass Media in a changing world : History Industry Controversy / Seorge Rodman

By: Contributor(s): Los Angeles: SAGE., 2012Edition: fourth editionDescription: 498 pages illustrationsContent type:
  • txt
Media type:
  • n
Carrier type:
  • nc
ISBN:
  • 9780071316323
Subject(s): LOC classification:
  • HN 90 ROD 2012
Contents:
I: Media/society 1. Media and the social world II: Production: the media industry and the social world 2. The economics of the media industry 3. Political influence on media 4. Media organizations and professionals III: Content: media representations of the social world 5. Media and ideology 6. Social inequality and media representation IV: Audiences: meaning and influence 7. Media influence and the political world 8. Active audiences and the construction of meaning 9. Media technology and social change V: Globalization and the future 10. Media in a changing global culture
Summary: The authors show how the media shapes, and is shaped by, not only society but also individuals. The focus of the book is on the huge influence the media exerts on society in general and on individuals in particular
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HN 90 ROD 2012 (Browse shelf(Opens below)) C.1 Available G21983
Total holds: 0

I: Media/society
1. Media and the social world
II: Production: the media industry and the social world
2. The economics of the media industry
3. Political influence on media
4. Media organizations and professionals
III: Content: media representations of the social world
5. Media and ideology
6. Social inequality and media representation
IV: Audiences: meaning and influence
7. Media influence and the political world
8. Active audiences and the construction of meaning
9. Media technology and social change
V: Globalization and the future
10. Media in a changing global culture

The authors show how the media shapes, and is shaped by, not only society but also individuals. The focus of the book is on the huge influence the media exerts on society in general and on individuals in particular

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